Lighting the way
to the most exciting gambling
market in the world
USAbility is a leading Regulatory Compliance and Product advisory provider for operators and providers launching into the online North American gambling market
News
& Insights
Industry predictions 2023: USAbility predicts the upcoming year for the sector
We take a look at the top trends and predictions for the industry for 2023.
USAbility Advisory Board Member and Shareholder Joe Asher talks with iGB
Industry heavyweight Joe Asher speaks about his newest appointment at USAbility and his career journey in the industry to date.





What can USAbility do for you?
USAbility is a leading regulatory compliance and product advisory provider for operators and providers launching into the online North American iGaming market.
We have extensive experience in product, technology, compliance, and programme leadership, to help businesses overcome the regulatory and compliance complexities involved in a multi-state market entry.
USAbility provides a fast and fail-proof process to analyze regulatory requirements and ensure a compliant product in a fraction of the time it will take any in-house product and compliance team.
Strategic Advisory
Insight on market entry, helping you understand the cost, process, duration and feasibility



Strategic Advisory
Insight on market entry, helping you understand the cost, process, duration and feasibility
Need help launching in North America?
Speak to our team of industry experts who will light the way to the most exciting gambling market in the world.
Going into North America?
If you are making a leap into the North American iGaming space – there are multiple factors to consider.
Understanding the regulatory requirements of each state is a complex and timeconsuming job. With each state having differing detailed rules and regulations, understanding the differences and commonalities between each state Regulatory Framework is key to becoming compliant and maintaining a reasonable Time-to-Market.
Significant gaps in Product, Technology, and Compliance will naturally exist in every platform and organization not currently licensed in the North America. Comprehensive Gap Analysis exercise against each State regulatory framework is a mandatory step in North American market entry preparation.
Launching into the North American market requires an intense corporate effort to get to the finish line, putting a significant strain on your resources. The Operator or Supplier must set up a new, separate organization stateside while each state has a different approach to staff’s location. Have you designed a Target Operating Model which is compliant yet suits your needs and is scalable?
With so many moving parts, busy regulatory bodies, demanding market access partners, and ambitious timelines, understanding your delivery capabilities and investing in detailed planning is key to meeting your deadlines and managing market expectations.
Entering this market requires a significant investment. The preparation and implementation costs are often overlooked. Having a detailed view of these costs and providing a framework for multi-state delivery will ensure the delivery cost and overhead will reduce with every state you deliver


Why do Companies Need Help to get Ready for the North American iGaming Market?
Regulatory requirements of every state differ and are open to interpretation. Inexperience with product launches in the North American market increases delivery timelines, risk and costs significantly.
An experienced product team will go beyond the Minimum Licensable Product and create a bespoke and competitive solution that stands out.


Avi HowardChief Executive Officer
& Co-Founder
& Co-Founder
Experienced Programme Director with over 18 years of work in digitally-focused businesses, most of which in the Online Gambling industry.
Sean CarrollChief Operations Officer
& Co-Founder
& Co-Founder
A dynamic and seasoned Transformation Consultant with a proven track record of delivery in leading large-scale transformation and change projects over several marketplaces.
Rob Henderson Chief Delivery Officer
& Co-Founder
& Co-Founder
An experienced and highly adaptable Programme Director with extensive international experience across a wide range of regulated industries.